Sector Category

Sector Category – Sponsored by VisitScotland

Entries should be less than 1500 words.

4. 1 Cause Related and Charity

Submissions are invited that demonstrate marketing effectiveness from a Charity or where there Cause Related benefits.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

4. 2 Financial and Professional Services

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from the financial sector and other organisations providing professional services including law, accountancy, health, architecture or education.

This award is supported by Hudson.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

4. 3 Food and Drink

Submissions are invited from any campaign or project that demonstrates marketing effectiveness from food or drink companies.

The following areas will be scored;

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

4. 4 Public Sector

Submissions are invited for any campaign or project that demonstrates marketing effectiveness from any public sector organisation based in Scotland.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

4. 5 Tourism and Leisure

Submissions are invited for any campaign or project that demonstrates marketing effectiveness by  any organisation in the leisure industry including tourism, sports, arts and culture.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

4. 6 Retail

Submissions are invited from any organisation involved in the retail sector.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

Star Awards Sponsors

Star Awards Supporters