Communication Category

Communication Category – Sponsored by VisitScotland

Entries in this category should be less than 1500 words with a greater emphasis on creative execution and implementation.

3. 1 Advertising

Submissions are invited for any campaign or project that demonstrates creative excellence and advertising effectiveness.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

3. 2Design

Submissions are invited for any project that demonstrates creative excellence and design effectiveness.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

3. 3 Digital

Submissions are invited from any project that demonstrates creative excellence and digital and e-commerce effectiveness including mobile marketing and social media.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

3. 4 Integrated Marketing

Submissions are invited from any project that demonstrates creative excellence and effectiveness of an integrated campaign to include direct, promotional and experiential marketing.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality, creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

3. 5 Event Marketing

Submissions are invited from any project that demonstrates creative excellence and event marketing effectiveness.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

3. 6 Media

Submissions are invited from any campaign or project that demonstrates a creative and effective use of media strategy and channels.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

3. 7 PR

Submissions are invited from any campaign or project that demonstrates creative excellence and PR effectiveness.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

This award is supported by the CIPR

3. 8 Sponsorship

Submissions are invited from any campaign or project that demonstrates creative excellence and sponsorship effectiveness.

The following areas will be scored:

  • Ambition and clarity of objectives – 20 points
  • Strategic thinking and effective planning – 20 points
  • Originality , creativity , execution and implementation – 20 points
  • Scale and evidence of results – 20 points
  • Presentation of entry  – 10 points
  • Quality of writing – 10 points

ENTER HERE

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

Star Awards Sponsors

Star Awards Supporters