Shortlist

Strategic Category

Brand Development

  • Harviestoun Brewery and Threebrand – Ola Dubh: you don’t have to be big to be great
  • Material_UK, Frame, XYZ and SSE - How SSE energised entertainment
  • Scotty Brand and Guy & Co – Good food’s best friend
  • STV Creative and The National Trust for Scotland – Lets the Games Begin
  • STV Creative and Lidl – A winning Lidl partnership
  • The Union and McEwan’s – Rolling out the Red carpet

Marketing Planning – Resources, Research and Insights

  • DC Thomson – Your view K – Forgotten voice…
  • DC Thomson – The game generation
  • Maxxium UK - Courvoisier – Here’s to now
  • The Leith Agency and  Glasgow 2014 Commonwealth Games – Glasgow 2014 ticketing campaign
  • The Leith Agency and The Scottish Government – Kids in the car
  • The Union and McEwan’s – Rolling out the Red carpet

Social and Sustainable Marketing

  • Story and The Scottish Government – Not far? Leave the car and feel better
  • The Leith Agency and the Scottish Government – Drink driving: Scotland’s journey towards zero tolerance

International Marketing

  • Fifth Ring and Expro – Expro turned 40 in style
  • Highland Park and Lightbrigade PR – The March of The Warriors
  • Story and Ardbeg – Ardbog Day –  After all, the whole world digs Ardbeg
  • The Leith Agency and The Scottish Government – Scotland takes a bite out of the Big Apple
  • Wood Mackenzie & PROJECT – Growing global influence from grains of data

Employer Brand of the Year

  • Skyscanner
  • Stripe
  • Tesco Bank
  • The Leith Agency

Development Category

 Star Marketing Student

  • Adelle Brotherton, Stirling University
  • Max Glanvill, University of Edinburgh
  • Nathalie van der Eycken, Strathclyde University

Star Creative Student

  • Andrew Palfreyman, Edinburgh College
  • Calum MacKinnon, Edinburgh College
  • Hannah Ogg, Duncan of Jordanstone College of Art & Design
  • Julia Beck, Edinburgh College of Art
  • Lauren Henderson, Edinburgh College of Art
  • Olivia Robertson, Edinburgh Napier University

Rising Agency Star

  • Julie Gray, Whitespace
  • Lisa Addie, Three Brand
  • Lynsey Thomson, Story
  • Nicola Jarvie, The Union
  • Richard Gill, iProspect

Rising Marketing Star

  • Alexis Donald, Tesco Bank
  • Gemma Connolly, Hunter Boot
  • Gillian Howell, Scottish Government
  • Danielle Keene, Maxxium
  • Lynsey McMillian, SRU

Rising Creative Star

  • Callum Robertson, Frame
  • Dave King  – Studio LR
  • Graham Hancock, The Union
  • Ian Black/ Philip Thomson, LEWIS
  • Jordan Laird/Ian Greenhill, The Leith Agency
  • Phoebe Charker, Story

Communication Category

 Advertising

  • The Bridge and SAMH – The Two Too Many Campaign
  • The Leith Agency and First Scotrail - Roll with us
  • The Leith Agency and Glasgow 2014 Commonwealth Games - Glasgow 2014 Ticketing Campaign
  • The Leith Agency and The Scottish Government – How David Coulthard Helped Save Lives On Country Roads
  • The Union and McEwan’s – Rolling Out The Red Carpet
  • The Union and Quality Meat Scotland – Wham Bam Thank You Lamb

 Design

  • 4c Design and Glasgow 2014 Commonwealth Games – XX Commonwealth Games Queen’s Baton
  • Edrington – The Macallan – M – Mastery In The Power Of Three
  • Frame and Intu Lakeside – Intu Lakeside – Free Wifi
  • Story and Scotch Malt Whisky Society – The SMWS Dives Head First Into Flavour
  • The Famous Grouse and The Big Partnership – 40 Year Old Decanter

Digital

  • Harviestoun Brewery and Primate – From Bytes To Barrels
  • LEWIS and Hunter Boot - Booytlicious
  • LEWIS and Scottish Power – With Great Power Comes Great Responsibility
  • Seven & Sainsbury’s Bank – Money Matters
  • Tayburn and Chewits – Roll Up, Roll Up For The Chewits Crazy Cool Carnival
  • The Scottish Government & Story – Organ Donation-  Don’t Keep It To Yourself

Integrated Marketing

  • Celtic FC  – #Beceltic Belong
  • Frame and Network Rail – Christmas Central
  • Story and The Scottish Government – Not Far? Leave The Car And Feel Better
  • Story and The Scottish Government – Alcohol Moderation – Drop A Glass Size
  • The Leith Agency and The Scottish Government – Drink Driving: Scotland’s Journey Towards Zero Tolerance
  • The Union and Quality Meat Scotland – Wham Bam Thank You Lamb

Event Marketing

  • Glasgow Life – 2013 Uci Juniors Track World Championships
  • Glasgow Life – Glasgow World Cup Gymnastics 2013
  • Story and Ardbeg – Ardbog Day
  • The Leith Agency and The Scottish Government – Home Energy Scotland: Helping Keep Scotland Warm

Media

  • Carat and Glasgow 2014 Commonwealth Games – Painting Glasgow With A 2014 Brush
  • Material_UK, Frame, XYZ & SSE – SSE- Energising Entertainment
  • Maxxium UK and ZenithOptimedia - Ginger Grouse ‘Join The Taste Adventure’
  • Maxxium and ZenithOpitimedia – Sourz: This Is Our Shot
  • MediaCom and Standard Life – Your Family Life
  • MediaCom and Subway - Start Your Day Fresh With Subway

PR

  • Material_UK and Tennent’s Lager – Celebrating 20 Years As The T In T In The Park
  • Maxxium UK and Focus PR - The Courvoisier Express
  • Standard Life and TeamSpirit – Here Comes Everyone
  • The Famous Grouse, Edrington – Famous Collaboration
  • VisitScotland -  Once, Twice, Three Times A Pony…
  • Wire Media – Driven PR; Turning The Fastest Woman In The World Into A Brand

Sponsorship

  • Material_UK, Frame, XYZ and SSE – How Sse Energised Entertainment
  • Material_UK and Tennent’s Lager – Celebrating 20 Years As The T In T In The Park
  • Maxxium and Material – Ginger Grouse – The Spirit Of Scottish Rugby
  • Story and Highland Spring – Mini Tennis Superstars

 Sector Category

Cause Related and Charity

  • 3×1 and Highland Spring – Forest Fairytales
  • SAMH and The Bridge – Making Suicide A Conversation Starter
  • Tayburn and Scotland Yard Adventure Centre – Adopting A Strategic Approach To Partnership
  • The Union and The National Trust for Scotland – These Boots Were Made For Saving

Financial and Professional Services

  • LEWIS and Scottish Provident – We Want You To Meet Alan
  • LEWIS and Scottish Provident – Breathing New Life Into Life Protection
  • MediaCom and Standard Life -  Your Family Life
  • Royal Bank of Scotland and Natwest and M&C Saatchi – RBYes
  • Standard Life – Good To Go
  • Tesco Bank – We Open On A Bagel

Food and Drink

  • Flock Creative and Lees – Designing From The Brink
  • Graham’s The Family Dairy – Dairy Brand Of Choice
  • Highland Park and Lightbrigade PR – The March Of The Warriors
  • Maxxium UK - The Famous Grouse Personalisation
  • Tayburn and Chewits – Roll Up, Roll Up For The Chewits Crazy Cool Carnival
  • The Union and McEwan’s – Rolling Out The Red Carpet

Public Sector

  • Glasgow Caledonian University and The Union – A Postgraduate Student Recruitment Campaign
  • SQA and S.O. Creative – Employer Engagement Campaign
  • Tayburn Ltd and Historic Scotland – Selling Scotland’s History To The World
  • The Leith Agency and The Scottish Government – How David Coulthard Helped Save Lives On Country Roads
  • The Leith Agency and The Scottish Government – Home Energy Scotland: Helping Keep Scotland Warm
  • VisitScotland – Scotland’s Big 5

Tourism and Leisure

  • Celtic FC – #Beceltic Belong
  • STV Creative and The National Trust for Scotland – The National Trust For Scotland
  • The Edinburgh Playhouse – Record Attendance And Record Sales
  • The Leith Agency and Glasgow 2014 Commonwealth Games – Glasgow 2014 Ticketing Campaign
  • The Union and The Scottish Parliament – Bringing Politics To The People Of Scotland
  • The Union and sportscotland – Showing Young Athletes That ‘Talent’ Is A Choice

Retail

  • Frame and Intu Lakeside – Intu Lakeside – Free Wifi
  • LEWIS and Hunter Boot – Bootylicious
  • Maxxium UK - Sourz Toffee Apple Launch In Tesco
  • STV Creative and Lidl – A Winning Lidl Partnership
  • Tesco Bank – Thank You For Shopping At Tesco Today
  • Tesco Bank – Done Right, There’s Nothing Better Than Christmas

 Champions Category

Star Agency of the Year

  • LEWIS
  • Material
  • Story
  • STV Creative
  • The Leith Agency
  • The Union

Star Marketing Team of the Year

  • Edrington
  • Glasgow 2014 Commonwealth Games
  • Hunter Boot
  • Maxxium
  • The Scottish Government
  • Standard Life

Agency Star of the Year

  • Gillian McCormack, Material
  • Jim Kelly, Story
  • Kyle Hardie, The Union
  • Kirsty Johnston, LEWIS
  • Stephen O’Donnell, STV Creative
  • Thea McGovern, The Leith Agency

Marketing Star of the Year

  • Andrew Cocker, Skyscanner
  • Clare Smith, The Scottish Government
  • Gerry Tosh, Edrington
  • Johna Penman, Maxxium
  • Martin Reynolds, Glasgow 2014

Chairman’s Award for First Time Entrants – Agency

  • 4c Design
  • Flock Creative
  • Primate
  • S.O. Creative

Chairman’s Award for a Small to Medium Sized Company – Agency

  • Guy & Co
  • The Bridge
  • Threebrand
  • Wire Media

Chairman’s Award for First Time Entrants – Client

  • Celtic FC
  • Graham’s The Family Dairy
  • SQA
  • Scottish Rugby Union
  • Skyscanner
  • Wood Mackenzie

Chairman’s Award for a Small to Medium Sized Company – Client

  • Drum Property
  • Edinburgh Playhouse
  • Glasgow Caledonian University
  • Harviestoun Brewery
  • Hunter Boot
  • Seal-Tite International

Strategic Partners

Event Partner

Creative Partner

Print Partner

Digital Partner

Star Awards Sponsors

Star Awards Supporters